A landing page is a digital tool used by companies to reach a targeted market or encourage the promotion of a specific product. The last place a business wants to lose a potential customer is at the entry point into the conversion funnel.

Defining the Landing Page

The entry point is also known as the landing page. To get site visitors to convert into clients, the landing page must present a descriptive, if not succinct, header showing why a service or product is better than the one of the competition. The page needs to have a call to action (CTA) button that is not anything less than persuasive. Building a landing page is a deciding factor in the conversion process of a visitor into a client and a key component between increasing or losing sales.

Therefore, when you are hiring a web design firm, you want to make sure that they can offer this feature. The message on the page must not only be clear but it should easily match the kinds of searches that would lead a user to land on the page.

A Good Landing Page Design

A good landing page design needs to display several components:

  • The page needs to be designed so it can be clicked through once to generate leads.
  • The page needs to be optimized and have a short loading time. The page load time has a deciding effect on the user experience and an increasing impact on a website’s future search engine ranking.
  • The multimedia elements on the page should include high-quality videos and images as well as excellently written articles and copy.
  • The page should be social-proof. In other words, the page should use the language people are using in their everyday life. If not, the audience would not feel connected with the content and, consequently, they would not want the service offered by the website.
  • The page should always have a CTA or call to action. Whether you include a contact form or not, the CTA is essential. Many blogs or websites do not display a CTA and therefore they fail to retain visitors or add traffic to their sites. If you omit the CTA, you will not convert users into customers.
  • An RWD or responsive web design is also needed to for the landing page. The RWD is included so a site can adapt its content to the display that is being used, or adjust it according to the size of screen. The site should be designed so it can be displayed on a desktop as easily as a mobile phone, tablet or notebook.
  • The UX (user experience) or UI (user interface) should always be positive. An excellent viewing experience should be provided to every visitor. The landing page should be both simple to read and navigate.

All in all, when you hire a company to create an online landing page, you want to make sure you get solid and verifiable results. If you are not getting the kinds of responses you expect when you add content to the web, it is time to look at the design of your site or any other supplementary pages. Choose a web design company that understands what are the online business needs to succeed. Align yourself with a company that has this set as a priority.